
On 17 November 2025 from 17:00 CET, the Wirtschaftsförderung Stadt Ludwigsburg, together with the agency Pulsmacher, invites everyone to a new edition of the Start-up Monday in Ludwigsburg – an event for aspiring founders, young start-ups, entrepreneurs, and everyone interested in the start-up scene and the creative industries.
At the next Start-up Monday, the impulses will come directly from one of Ludwigsburg’s key creative hubs: Pulsmacher’s neo.Office.
The evening’s topic will be something all founders know all too well: mistakes with consequences – also known as “fuck-ups”. Stories of failure will take center stage and aim to inspire learning as well as laughter. Anyone who would like to share their own story on stage is welcome to contact Max Höllen (m.hoellen@ludwigsburg.de) with their failure story.
Program:
17:00 CET: Admission
18:00 CET: Welcome and introduction of the neo.AI Lab
18:30 CET: Keynote by Katharina Aguilar, founder of UpVisit: “Heulen im Hoodie – Was wir aus dem Scheitern unserer Träume über Zukunft, Führung und Mut lernen können”
Katharina Aguilar offers a radically honest look at entrepreneurship – the tears between term sheets, the weight of responsibility, the quiet moments after the noise, and why it is often exactly there that something new begins.
19:00 CET: Fuck-up Pitches
Venue: pulsmacher GmbH, Kammererstr. 18, 71636 Ludwigsburg
Please register here: Registration
Sources and more information: Stadt Ludwigsburg | Pulsmacher









