With GiG – Games & Gamification im Gesundheitswesen (Games & Gamification in Healthcare), the state of Baden-Württemberg is specifically supporting innovation at the intersection of games and health. As the state agency for the creative industries and the games sector, MFG Baden-Württemberg, in partnership with BIOPRO Baden-Württemberg, the state agency for the healthcare industry, invites participants to the following formats:
- GiG xTalks: Building knowledge bridges for successful collaboration between the healthcare and games markets.
- GiG xLabs: A hands-on program where ideas are developed and innovative approaches for the use of games in healthcare are tested.
- Funding: Financial support to further develop ideas from the GiG xLabs into concrete concepts.
- Networking & Partnerships: Platforms for exchange, bringing together developers, manufacturers, and researchers of healthcare solutions with playful approaches to initiate new collaborations.
- More information


The GiG xLab is an innovation lab that brings together creative minds, developers, healthcare professionals, and patients or end users. Its goal is to jointly develop new approaches and ideas to address concrete, measurable problems related to the use or effectiveness of a healthcare product or service. In 2025, the focus topic is “Mentale Gesundheit & Prävention“ (Mental Health & Prevention), with five real and very diverse challenges on the table – ranging from VR in behavioral therapy, to support in applying for care allowances, to apps for people with dementia, screen addiction, or high stress levels. In addition, the lab serves as an incubator for concrete development partnerships between the creative industries, the games sector, and the healthcare field.
GiG xLab “Mentale Gesundheit & Prävention“
Dates: October 10, 2025, 10:00-18:30 CET | October 11, 2025, 9:00-18:30 CET | Venue: CUBEX ONE, Mannheim (Franz-Volhard-Straße 5, 68167 Mannheim)
Take part in the GiG xLab 2025: Fill out and submit the matching form by September 3, 2025. Further information and the matching form
The GiG xTalk format is designed for innovative developers, manufacturers, and researchers who create digital healthcare solutions with playful elements – and aim to achieve measurable impact in prevention, therapy, or education. Whether you’re at the very beginning of an idea or already an experienced player: here, we talk with those who have successfully brought GiG solutions to market, offering best practices to learn from.
Each GiG xTalk focuses on one example in which both the healthcare and games perspectives of the solution are represented. At the end, there is always time for questions and exchange – so that all participants can take away new inspiration for their own projects. More information
Live GiG xTalk – “Wetten, dass ich das schaffe?”
Date: September 24, 2025, 15:00-16:30 CET | Venue: Kultur- und Kongresszentrum Liederhalle Stuttgart, Berliner Platz 1-3, Rooms 22-24
Further information and registration (by September 17)

