Animationsinstitut Partner in the EU Project MAX-R

Filmakademie Baden-Württemberg‘s Animationsinstitut is one of the partners in the EU project MAX-R (Mixed Augmented and Extended Reality Media Pipeline).

Description of the project: MAX-R aims to define, develop, validate and demonstrate a complete pipeline of tools for making, processing and delivering maximum-quality XR content. The pipeline will be based on open APIs, open file and data transfer formats which enable the development, and support the integration, of new tools. We will build on research and advances in VP technologies to develop real-time processes and tools that deliver better quality, greater efficiency, ease of use and interoperability between proprietary and open-source software. The new tools and processes will deliver enhanced interactivity, and novel content based on XR media data. A real-time pipeline based on open standards, creating pathways to further innovation, will launch a new era in the production of XR media.

The interdisciplinary Consortium of eleven partners (lead by Universitat Pompeu Fabra, Barcelona) from five countries covers the chain from technology development and product innovation to creative experiment and demonstration, and from XR media creation to delivery to the final consumer. It is built around Europe’s leading media technology developers, together with creative organisations operating in AR/VR/MR, Virtual Production, interactive games, new media, TV, video and news, multimedia and immersive performance.

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