From August 20 to 22, 2025, the booth “THE LÄND – Games & Gamification Made in Baden-Württemberg” will showcase companies, games, interactive media, and apps at Gamescom 2025 in Cologne. To achieve this, MFG Baden-Württemberg is looking for the best games and interactive VR and XR applications – from entertainment to smart automotive industry and training solutions – made in Baden-Württemberg. The goal is to present the innovative strength of Baden-Württemberg’s gaming industry to an international trade audience at the world’s largest trade fair for computer and video games.

Companies, developers, and institutions from the games, media, and digital industries – especially those with VR/AR/XR/UX projects – are invited to apply. Spots are limited, and selection will be made by a jury. The THE LÄND booth in the Business Area of Gamescom offers a prime location alongside other international exhibitors. In collaboration with Baden-Württemberg International and the K³ Kultur- und Kreativwirtschaftsbüro Karlsruhe, a diverse program will be provided, including networking opportunities and visits from political representatives.
Application Deadline: March 21, 2025 | Apply now!