LAVAlabs moving images is an innovative and creative studio for film, visual effects, animation, and motion graphics. Four subsidiaries (Stuttgart, Düsseldorf, Frankfurt, Berlin) produce films, digital media, and interactive installations for trade fairs, events, and showrooms. Thanks to a broad network and a willingness to cooperation among enterprises, LAVAlabs has established itself as an agile, innovative, and interdisciplinary company – true to the motto, “Every assignment is different, so the solutions are just as unique.” LAVAlabs’ scope of services ranges from developing visual effects, motion capture in our in-house studio, interactive applications in the area of human-technology interaction, to augmented and virtual reality projects, e.g., the VR-RLX, an integrated virtual reality system de – signed to reduce fear and the need for sedatives when undergoing magnetic resonance imaging for medical purposes, or a digital escape room developed from various interactive technologies. To deliver its customers with single-source integrated solutions both innovative and useful, as well as attractive and intuitive, LAVAlabs founded its own research department in 2015, INNOVATIONSHUB. A center for brainstorming, conceptualization, implementation, and exploitation of innovative solutions in the digital economy, INNOVATIONSHUB combines creative and technological developments. This in turn generates new prospects for individual partners. INNOVATIONSHUB is funded by the European Union and the state of North Rhine-Westphalia through the EFRE Program (European Fund for Regional Development/Investments in our Future).