As part of the About Pop Festival & Convention 2026 (June 12-13, 2026), About Next will take place on June 13 – a sub-conference bringing together the creative industries, start-ups, technology, and innovation.
About Next creates space for exchange, new collaborations, and fresh impulses between the creative scene, businesses, and the public sector. At its core are the opportunities of a strong regional innovation ecosystem in which creative and entrepreneurial skills work hand in hand. Expect panels, talks, workshops, and best-practice formats on current topics such as new business models, digital sovereignty, community building, and sustainable cultural work. About Next highlights how creative industries are increasingly becoming a driving force for transformation, economic development, and regional attractiveness. Following the program, a get-together in the networking area with food and drinks invites participants to connect and exchange ideas.
The format was initiated by Wirtschaftsförderung Region Stuttgart GmbH together with MFG Baden-Württemberg, the City of Stuttgart, and the companies HearDis!, and Gold und Wirtschaftswunder.
As part of About Next, MFG Baden-Württemberg will present the workshop “Creative Collaboration – Wie stärkt Brückenkompetenz cross-innovative Zusammenarbeit?“ featuring Mira Kleine, Project Manager for Entrepreneurial Action. The workshop explores how bridging competencies can strengthen collaboration across different disciplines and industries, with a focus on new perspectives for cross-innovative processes between the creative industries, technology, and other economic sectors.
Date: Saturday, June 13, 2026, Doors open: 9:30 CET, Program: 10-18 CET | Location: HearDis! Space, Christophstraße 6, 70178 Stuttgart
Free convention tickets are available via this link. The ticket includes access to About Next as well as the convention programme on Friday. Optionally, the ticket can be upgraded to include the full About Pop program.
More information: About Next | About Pop
