Until April 4, 2025, companies, professional designers, as well as startups, newcomers, and emerging talents from all over the world have the opportunity to submit their current and innovative design solutions for the FOCUS OPEN 2025 Baden-Württemberg International Design Award.
The FOCUS OPEN is an important component of the economic and design promotion in the state of Baden-Württemberg. It rewards the innovation and design quality of new products, services, and concepts, and stands out with moderate costs while offering very high visibility.
New this year are the categories IMMERSIVE MEDIA (conceptualization, development, or design of multisensory experiences using digital media such as Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), game design, immersive film productions, etc.) and CIRCULAR DESIGN (products or systems whose design strategies aim to efficiently use raw materials and return them to the biological material cycle with minimal quality loss).
Deadline Call for Entries: April 4, 2025
More information Call for Entries | FOCUS OPEN 2025 | Application
The benefits for Award Winners:
- Festive award ceremony and exhibition opening that focus public attention on all the winning products
- An exhibition lasting several months in Haus der Wirtschaft Baden-Württemberg, Stuttgart (impressions 2024)
- Publication in a yearbook that is distributed to the major international markets via a publishing house renowned for its books on design
- Extensive online communication
The Baden-Württemberg International Design Award FOCUS OPEN 2025 is organized by the Design Center Baden-Württemberg and funded by the Ministry of Economics.
