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THE LÄND joint stand at the Nordic Game 2026 and the Gamescom 2026

MFG Baden-Württemberg offers companies and developers from the games and digital industries the opportunity to present themselves to an international professional audience under the umbrella of “THE LÄND – Games & Virtual Worlds Made in Baden-Württemberg.” Exhibition spaces are available at the THE LÄND joint stand at Gamescom in Cologne – and, for the first time, also at Nordic Game in Malmö.

THE LÄND joint stand at Gamescom 2025, © Tobias Vollmer Fotografie

From August 26 to 28, 2026, the THE LÄND joint stand at Gamescom in Cologne will showcase games, interactive media, and VR/XR applications from Baden-Württemberg. Gamescom is the world’s largest event for computer and video games and Europe’s leading business platform for the industry: in 2025, it welcomed 357,000 visitors from nearly 130 countries, including more than 34,000 trade visitors and 1,568 exhibitors. Located in the business area of the exhibition grounds, the THE LÄND stand offers prominent visibility, the opportunity to host individual events such as press conferences, and – thanks to shared infrastructure – significantly less organizational effort compared to a standalone presence. In cooperation with Baden-Württemberg International and the K³ Kultur- und Kreativwirtschaftsbüro Karlsruhe, participants can expect a program featuring networking opportunities and visits from political decision-makers. Companies, developers, and institutions from the games, media, and digital industries are invited to apply – particularly projects with a focus on VR, AR, XR, and UX. Full details on participation at Gamescom and the application form are available online.

From May 26 to 29, 2026, Baden-Württemberg will participate in Nordic Game in Malmö for the first time – one of Europe’s most important games conferences. Five indie game studios from the state will receive a place at the THE LÄND stand to present their games to an international audience, pitch to publishers, and establish business contacts. This is made possible through cooperation with Baden-Württemberg International. What sets Nordic Game apart: it is smaller than Gamescom, but more focused and intensive. International publishers attend in person, and the formats are tailored to targeted business development within the European market. MFG Baden-Württemberg will also organize an international networking reception in Malmö and offer a preparatory workshop including professional publisher pitch training. Further information on participation in Nordic Game and the application form can be found online.

Applications for both trade fairs are open until March 15, 2026. Application for Gamescom and Nordic Game

Source: MFG Baden-Württemberg

Open Stage Games BW, September 24, 2025

Whether independent developer studios or large publishers, recent graduates or recruiters looking for artists and graphic designers – the diverse players in the games industry have the opportunity to exchange ideas at Open Stage Games BW. The open stage character also gives everyone the opportunity to bring their concerns to the stage.

The next Open Stage Games BW will take place on September 24, 2025 from 19:00 to 22:00 CET in Karlsruhe (Alte Hackerei, Alter Schlachthof 11a, 76131 Karlsruhe).

Part of the program is an impulse talk from the games industry: Dominik Schön, kaleidoscube GmbH, will share his experiences with the Indie Arena Booth and the Business Area at Gamescom 2025.

Dominik Schön at Gamescom
(all photos: THE LÄND @ Gamescom 2025 (c) Tobias Vollmer)
State Secretary Dr. Patrick Rapp and MFG Managing Director Carl Bergengruen at the Kaleidoscube booth in the Indie Area
The Kaleidoscube team at the THE LÄND joint booth

After the talk, the stage will – as always – be open to everyone. Do you have a topic, or would you like to present yourself, your team, or your project? Feel free to decide spontaneously during the event and simply sign up on site.

During the networking session that follows, you can connect over drinks and snacks, showcase your games, and exchange ideas.

Target group: Cultural and creative professionals, founders, freelancers, and small business owners from the games sector as well as the wider cultural and creative industries.

Participation is free of charge. Registration is required by September 23. More information and registration here

The Open Stage Games BW is jointly organized by MFG Baden-Württemberg, game Baden-Württemberg, CyberForum, the K³ Kultur- und Kreativwirtschaftsbüro Karlsruhe, and the Film Commission Region Stuttgart, and is funded by the Ministerium für Wissenschaft, Forschung und Kunst Baden-Württemberg

Games BW: https://games-bw.mfg.de/

Source: MFG Baden-Württemberg

Our CREATORS at Gamescom 2025

THE LÄND joint booth at Gamescom 2024 (Photo: Tobias Vollmer)

Since 2013, MFG has organized a Baden-Württemberg state and joint booth in the business area of Gamescom in Cologne. At the booth, organized by the MFG initiative Games BW, exhibiting companies and institutions will once again have the opportunity at this year’s Gamescom (August 20 to 24, 2025) to showcase their latest developments to industry professionals and connect with the international gaming scene. The 2025 appearance will be held under the motto: “THE LÄND – Games & Virtual Worlds Made in Baden-Württemberg.” Come by!

This year, nine companies will be presenting at the THE LÄND booth. Our lineup of CREATORS includes b.ReX and kaleidoscube, both based in Stuttgart, and Zeitland media & games from Ludwigsburg. Other exhibitors include Blossom Seeker, GazeQuest, Half Soup Labs, kr3m. media, LAB132, and PONG.Li.

The THE LÄND state and joint booth can be visited from August 20 to 22, 2025, in the Business Area (Hall 4.1, Booth C64).

Additionally, for the first time this year, four indie studios from Baden-Württemberg will be presenting at the Indie Arena Booth (August 20–24) in Hall 10.2: Studio Seufz with “Lucky Tower Ultimate” and kaleidoscube with “Recur” – both members of AMCRS – alongside Application Systems Heidelberg and Walk The Frog.

You can find more information about the Indie Arena Booth 2025 here: indiearenabooth.de/gamescom2025/games 

Gamescom 2024 (Photos: Tobias Vollmer)

The state booth is organized by MFG Baden-Württemberg in cooperation with Baden-Württemberg International (BW_i), with support from the City of Karlsruhe through K³ Kultur- und Kreativwirtschaftsbüro Karlsuhe / UNESCO City of Media Arts, as well as  ZKM | Zentrum für Kunst und Medien. The project is funded by the  Ministerium für Wirtschaft, Arbeit und Tourismus Baden-Württemberg.

More about the Gamescom Business Area

Source: games-bw.mfg.de

GAMESCOM 2025: Apply now for the THE LÄND joint booth!

From August 20 to 22, 2025, the booth “THE LÄND – Games & Gamification Made in Baden-Württemberg” will showcase companies, games, interactive media, and apps at Gamescom 2025 in Cologne. To achieve this, MFG Baden-Württemberg is looking for the best games and interactive VR and XR applications – from entertainment to smart automotive industry and training solutions – made in Baden-Württemberg. The goal is to present the innovative strength of Baden-Württemberg’s gaming industry to an international trade audience at the world’s largest trade fair for computer and video games.

THE LÄND joint booth 2024, Photo: MFG Baden-Württemberg

Companies, developers, and institutions from the games, media, and digital industries – especially those with VR/AR/XR/UX projects – are invited to apply. Spots are limited, and selection will be made by a jury. The THE LÄND booth in the Business Area of Gamescom offers a prime location alongside other international exhibitors. In collaboration with Baden-Württemberg International and the K³ Kultur- und Kreativwirtschaftsbüro Karlsruhe, a diverse program will be provided, including networking opportunities and visits from political representatives.

Application Deadline: March 21, 2025 | Apply now!

Source and further information at the MFG website

Participants and impressions from previous years

Games BW at Gamescom 2024

THE LÄND joint stand at Gamescom 2023 (Photo: Tobias Vollmer)

MFG has been organizing a joint Baden-Württemberg stand in the business area of Gamescom in Cologne since 2013. The exhibiting games companies have the opportunity to present their latest developments to trade visitors and make contacts with the international games scene. In 2024, the theme of the event will once again be “THE LÄND – Games made in Baden-Württemberg“.

This year, eight companies will present themselves at THE LÄND joint stand. Our CREATORS from b.ReX, Stuttgart, UP Designstudio, Stuttgart and Zeitland media & games from Ludwigsburg will be part of the stand, too. Zeitland will be presenting their latest strategy game Camp Chaos, which can also be tried out.

Other exhibitors include GameBoot, kr3m. media, LFK, StickyStoneStudio and TinyRoomStudio.

The THE LÄND joint stand can be visited from August 21 to 23 in the Business Area (Hall 4.1, Stand C64). Come by!

Gamescom 2023: Visit by Robert Habeck, Vice Chancellor of Germany, Federal Minister for Economic Affairs and Climate Action (Photo: Tobias Vollmer)
Gamescom 2023 with our CREATORS from Pixelcloud (Photo: Tobias Vollmer)

The state stand is organized by MFG Baden-Württemberg in cooperation with Baden-Württemberg International (BW_i), supported by  K³ Kultur- und Kreativwirtschaftsbüro Karlsruhe and funded by the Ministerium für Wirtschaft, Arbeit und Tourismus Baden-Württemberg.

More about the Gamescom Business Area

Source: games-bw.mfg.de

Gamescom 2024: Exhibitors wanted for the THE LÄND joint stand

THE LÄND joint stand 2023, photo: Tobias Vollmer

Games companies and institutions from Baden-Württemberg will once again have the opportunity to present themselves to the public at Gamescom in Cologne from August 21 to 23, 2024. This year,  MFG Baden-Württemberg is once again organizing THE LÄND joint stand in the business area of the world’s largest trade fair for computer and video games. Interested companies can now apply to exhibit at the stand.

At the trade fair, participants present themselves to the trade audience and make contacts in the international games scene. Co-exhibitors at THE LÄND joint stand benefit from discounted participation conditions, a comprehensive service package and joint communication activities.

All information about the Gamescom appearance can be found on the website. Places for co-exhibitors are limited. An application is necessary. This is uncomplicated and possible until April 1, 2024 via an online form.

The stand is organized by MFG Baden-Württemberg in cooperation with Baden-Württemberg International (BW_i), supported by K³ Kultur- und Kreativwirtschaftsbüro Karlsruhe and funded by the Baden-Württemberg Ministry of Economic Affairs, Labour and Tourism.

Source and further information: MFG Baden-Württemberg

In 2023, our HEROES from Pixelcloud were part of the stand, and in 2022 Zeitland Media & Games.

Games BW at Gamescom 2023 – with Pixelcloud!

Gamescom 2022 – MFG Games BW joint booth The Länd | Photo: Tobias Vollmer Fotografie

Since 2013, MFG Baden-Württemberg has been organizing a joint booth in the business area of Gamescom in Cologne (Business Area Hall 4.1, Booth C64). The exhibiting games companies have the opportunity to present their latest developments to the trade visitors and to establish contacts with the international games scene. For the second time, the 2023 event will be held under the motto “THE LÄND – Games made in Baden-Württemberg”.

Among the games companies from Baden-Württemberg represented there are also our HEROES from Pixelcloud!

On August 24, a Baden-Württemberg reception will take place at the THE LÄND booth starting at 13:30 CET.

To make it possible to experience the diversity of game productions from the southwest of Germany, MFG invites all trade visitors to the Publisher Pitch Pitch & Rise: Hangover Edition on August 25 from 10:00 to 12:30 CET at THE LÄND joint booth. At this pitch, selected game developers from Baden-Württemberg will meet publishers eager to make new discoveries. More info

Further information here

The trade fair appearance is supported by the Ministry of Economics, Labor and Tourism Baden-Württemberg. Partner of the Games BW joint booth is the K³ Kultur- und Kreativwirtschaftsbüro of the city of Karlsruhe.

Impressions of the joint booth at Gamescom 2022: