Games and other playful formats create connections – and open up new opportunities for museums in terms of education and participation. With the panel discussion “Gaming@Museum – neue Spielräume für Co-Creation?” on November 12, 2025, 18:00 CET, MFG Baden-Württemberg is highlighting the potential of games for culture as part of the Level Up! Gamification im Museum program. The focus lies on the question of how museums can become more open and co-creative spaces.
Actors from museums, academia, cultural policy, media education, and the games and creative industries will discuss playful formats for culture as well as the opportunities and challenges of cooperation. Taking part in the discussion are:
State Secretary Arne Braun (Ministerium für Wissenschaft, Forschung und Kunst BW)
Kevin Körner (Lecturer Digital Humanities, Universität Tübingen)
Laura Schuppli (Curator of Digital Media at the Stadtmuseum Aarau & Co-Founder Spielekultur GmbH)
Dejan Simonović (Media Education Officer ComputerSpielSchule Stuttgart)
Moderation: Tina Lorenz (Head of Hertzlab, ZKM Karlsruhe)
Afterwards, MFG invites attendees to a reception for networking and exchange. Previously, starting at 16:00 CET, visitors can explore and try out different video game genres and consoles – guided by puzzle designer and game author Annekatrin Baumann.
Venue: Literaturhaus Stuttgart, 1. OG Breitscheidstraße 4 70174 Stuttgart
Prix Italia Nomination for Pixelcloud’s GreenGuardiansVR
Great excitement for our HEROES at Pixelcloud: their VR game GreenGuardiansVR has been nominated in the “Digital Innovation” category of the prestigious Prix Italia. The award honors outstanding productions in the fields of radio, podcast, TV, and digital media, and is organized by the Italian broadcaster RAI.
SWR / Pixelcloud – GreenGuardiansVR
GreenGuardiansVR was produced by Südwestrundfunk (SWR) and Pixelcloud for ARD. The creative team included Christoph Rasulis (Director), Tim Philipp (Project Manager), Rolf Rothgerber (Developer), and Jonas Kirchner (Producer).
About the game: Young people under 25 often see the climate crisis as abstract, overwhelming — or both. We want to change that! We reimagine climate journalism through GreenGuardiansVR: a satirical co-op VR game combining action, teamwork, and humor. Instead of feeling helpless, players fight the root causes of global warming with up to four players in a gripping story that playfully teaches facts and media literacy.
A mega-corporation turns you into a robot, forcing you into a seemingly rosy future — while unstoppable climate change looms. Rebels hack the system to warn you: only together can you break the propaganda machine, take on the corporation, and save the planet.
The award show will be presented during the Prix Italia Festival (October 20 to 24, 2025) in Naples. We’re keeping our fingers crossed!
11:00-17:00 ITFS, Staatsgalerie, Konrad-Adenauer-Str. 30-32, GameZone Hochschule der Medien, Animationsinstitut / FABW, Merz Akademie https://itfs.de/en/show/gamezone-8/
10:00 FMX, Turm Aalen How to start and succeed as a Creator in the Creative Industries Panel “Fresh Visions” curated by Christian Müller, Animationsinstitut / FABW https://fmx.de/en/program/program-2025/list?t=1829
10:30 ITFS, Festival Centre, Veronika-Saal Making of: The Light of Aisha Shadi Adib (Animationsinstitut / FABW graduate), Holger Weiss, Dominique Schuchmann (The M.A.R.K.13™ – Group) https://itfs.de/en/show/making-of-the-light-of-aisha-2/
14:30 FMX, Raum Reutlingen WHY SO SERIOUS? Fun, Action and Humor in Educational Gaming. Jonas Kirchner, Christoph Rasulis, Pixelcloud (Panel “LÄND-made” curated by Christian Müller, Animationsinstitut / FABW) https://fmx.de/en/program/program-2025/detail/event/32901
15:45 FMX, Raum Reutlingen DARK SCIENCE – realtime renderings instead of reenactment Manuel Hummer, Alina Fromm, Alex Schuster, Recom Film (Panel “LÄND-made” curated by Christian Müller, Animationsinstitut / FABW) https://fmx.de/en/program/program-2025/detail/event/32902
17:00 FMX, Bertha-Benz-Saal Filming in the Metaverse: Real Time Distributed Virtual Production Panel “Tech Talks” curated by Volker Helzle, Animationsinstitut / FABW https://fmx.de/en/program/program-2025/list?t=1818
18:15 FMX, Bertha-Benz-Saal & VOD Building a State-of-the-Art Multifunctional VFX Studio for Advanced Educational and Training Purposes “Tech Talks” curated by Volker Helzle, Animationsinstitut / FABW https://fmx.de/en/program/program-2025/list?t=1818
18:00 ITFS, White Noise, Eberhardtstr. 35 Exhibition: It’s Just a Whole Exhibition by Animationsinstitut / FABW graduate Bianca Scali / Winner ITFS 2024 “Student Competition“ https://itfs.de/en/show/exhibition-its-just-a-whole-8/
20:00 FMX/ITFS, Gloria 2 ITFS/FMX Joint Screening of FLOW To attend the screening, pick up your ticket at the ticket counter on Haus der Wirtschaft / Level 0 starting on Wednesday, May 7 at 15:00! https://fmx.de/en/program/program-2025/detail/event/32894
20:30 Kulturwerk, Ostendstr. 106 A Night of Shame Studio Seufz, Animationsinstitut / FABW https://www.nightofshame.com/
Baden-Württemberg is the first federal state in Germany to organize the event “Virtuelle Welten – Chancen im Metaverse erleben” (“Virtual Worlds – Exploring Opportunities in the Metaverse“), consisting of both a congress and a trade fair. The Ministry of Economic Affairs, Labour and Tourism of Baden-Württemberg is joining forces with the Virtual Dimension Center Fellbach (VDC) and partnering with XR EXPO to bring together expertise from pioneering companies in the Metaverse sector – including industry, the creative economy, research, and gaming – along with leading research institutes and developers. The two-day event, taking place on May 8 and 9, 2025, aims to showcase the diverse facets and existing possibilities of the Metaverse through demonstrators, while also offering fresh impulses for future developments.
The events Virtual Worlds and XR EXPO will be jointly organized by the Ministry of Economic Affairs and the VDC on May 8, 2025, and will take place at the Porsche Arena and the Hanns-Martin-Schleyer-Halle in Stuttgart. Admission and exhibitor costs are free of charge. The target audience includes professionals and executives from industry, crafts, and services, startups, students, pupils, employees of state administrations and other federal states, as well as anyone eager not to miss out on the virtual age. The XR EXPO congress on May 9, 2025, will be exclusively organized by the VDC and held at the Maritim Hotel in Stuttgart (ticket costs for this day are 250 euros).
On behalf of the Ministry of Economic Affairs, MFG Baden-Württemberg is organizing the THE CREATIVE LÄND exhibition area (May 8, starting at 13:30 CET in the Porsche Arena), featuring live demos, an open stage, and interactive experience labs. Companies from the fields of games, animation, VFX, and UX will showcase their creative XR applications, offering insights into the opportunities and potential of Metaverse technologies. The program will be hosted by Anna Katharina Brinkschulte, Head of Interactive Media at Filmakademie Baden-Württemberg’s Animationsinstitut (read her guest article “Neue Perspektiven für die Kreativwirtschaft im Metaverse“.)
Additional AMCRS members will also be participating in THE CREATIVE LÄND exhibition area: Pixelcloud will take part in the “Pitch & Connect: Exhibitors ‘Games BW & Interactive Media” session at 14:15 CET. Halbautomaten will join the “Pitch & Connect: Exhibitors ‘Cross Innovation” session at 16:45 CET. Also on May 8, at 15:00 CET, the “Hands-on Workshop: Rapid Prototyping von Virtuellen Erlebnis-Welten mit Hilfe von KI-Tools und VR-Brillen” will take place, led by Prof. Dr. Jürgen Scheible, Professor of Interaction Design at Hochschule der Medien, in the CodeLab room at the Porsche Arena, At 15:30 CET, Maximilian Schmierer from b.ReX will present in the Creative Länd Experience Labs on the topic: “Das digitale Ich im Metaverse – Avatare als neue Kommunikationsform“ in the PixelRoom of the Hanns-Martin-Schleyer-Halle.
THE LÄND joint stand at Gamescom 2023 (Photo: Tobias Vollmer)
MFG has been organizing a joint Baden-Württemberg stand in the business area of Gamescom in Cologne since 2013. The exhibiting games companies have the opportunity to present their latest developments to trade visitors and make contacts with the international games scene. In 2024, the theme of the event will once again be “THE LÄND – Games made in Baden-Württemberg“.
This year, eight companies will present themselves at THE LÄND joint stand. Our CREATORS from b.ReX, Stuttgart, UP Designstudio, Stuttgart and Zeitland media & games from Ludwigsburg will be part of the stand, too. Zeitland will be presenting their latest strategy game Camp Chaos, which can also be tried out.
Other exhibitors include GameBoot, kr3m. media, LFK, StickyStoneStudio and TinyRoomStudio.
The THE LÄND joint stand can be visited from August 21 to 23 in the Business Area (Hall 4.1, Stand C64). Come by!
Gamescom 2023: Visit by Robert Habeck, Vice Chancellor of Germany, Federal Minister for Economic Affairs and Climate Action (Photo: Tobias Vollmer)
Gamescom 2023 with our CREATORS from Pixelcloud (Photo: Tobias Vollmer)
Our Creators @ FMX and ITFS on Tuesday, April 23, 2024!
Let’s get started with STUTTGART ANIMATED WEEK2024, during which animation, VFX and games fans and professionals from all over the world will come together in Stuttgart to experience and exchange the latest trends, most impressive projects and most exciting stories: FMX – Film & Media Exchange (April 23-26, 2024), the Stuttgart International Festival of Animated Film (April 23-28, 2024) and the Animation Production Days (April 23-25, 2024) will take place! We could hardly wait!
10:00-18:00 FMX, Foyer Bertha Benz Immersive XR Demos Track “EU XR” curated by Volker Helzle, Animationsinstitut / FABW EMIL: FABW – Fate of the Minotaur: Alexander Kreische, Andreas Dahn, Eduard Schäfer, Justus Blönnigen, Leszek Plichta, Lisa Forelli, Simon Spielmann, Volker Helzle, Yvonne Krühler Pixelcloud – Climate Change VR: Christoph Rasulis, Elija Schneider, Jonas Kirchner MAX-R: FABW – VPET (Digital Locations) & AnimHost: Alexandru Tufis-Schwartz, Francesco Andreussi, Jonas Trottnow, Simon Haag, Simon Spielmann, Volker Helzle https://fmx.de/en/program/program-2024/detail/event/29798
14:30 FMX Meidinger-Saal Immersive Artwork: Pushing the boundaries of location based entertainment Track “Games & Beyond” curated by Anna Brinkschulte, Animationsinstitut / FABW https://fmx.de/en/program/program-2024/detail/event/28782
15:45 FMX Meidinger-Saal, VOD Creating The Blackwall VFX for Cyberpunk 2077 : Phantom Liberty Track “Games & Beyond” curated by Anna Brinkschulte, Animationsinstitut / FABW https://fmx.de/en/program/program-2024/detail/event/28881
16:00-19:30 ITFS Königsbau-Passagen GameZone „The Bear – A Story from the WORLD OF GRA“ (by ITFS/FMX/APD Trailer Team) Animationsinstitut Alumni (Mucks! Games) https://www.itfs.de/en/events/gamezone/
17:00 FMX Meidinger-Saal, VOD THE BEAR – Making Meaningful Mobile Games and Designing for Calmness Animationsinstitut Alumni Clara Deitmar, Julius Dorsel (Mucks! Games, FMX/ITFS/APD 2024 trailer team) Track “Games & Beyond” curated by Anna Brinkschulte, Animationsinstitut / FABW https://fmx.de/en/program/program-2024/detail/event/28880
17:00 LAVAlabs, Mittelstraße 9/1, 70180 Stuttgart BBQ Lavalabs All AMCRS members are cordially invited!
19:00 FMX Plaza in front of Haus der Wirtschaft Get-Together
April 2, 2024
Start-Up Monday in Ludwigsburg on April 8, 2024
On April 8, the Wirtschaftsförderung der Stadt Ludwigsburg and the Kokolores Collective are hosting their first Start-up Monday. The networking event will take place at the Kokolores creative center in Ludwigsburg (Mörikestr. 28/2) and will begin at 16:30 CET.
Start-Up Monday in Ludwigsburg
Start-up Monday connects the Ludwigsburg start-up community with the regional creative scene. Participants will gain an insight into the Kokolores creative center and can get to know and try out various regional products from the fields of games, animation and virtual reality. The program includes a discussion round, start-up pitches and plenty of space for networking with music and drinks. Our CREATORS from Pixelcloud and Animationsinstitut will also be part of the event.
Founders and start-ups from the Ludwigsburg area will have the opportunity to present themselves and their creative products at Start-up Monday. If you are interested, please register by e-mail to Dr. Max Höllen from the Wirtschaftsförderung der Stadt Ludwigsburg by April 4, 2024. Anyone who would like to drop by spontaneously is also welcome.
Gamescom 2024: Exhibitors wanted for the THE LÄND joint stand
THE LÄND joint stand 2023, photo: Tobias Vollmer
Games companies and institutions from Baden-Württemberg will once again have the opportunity to present themselves to the public at Gamescom in Cologne from August 21 to 23, 2024. This year, MFG Baden-Württemberg is once again organizing THE LÄND joint stand in the business area of the world’s largest trade fair for computer and video games. Interested companies can now apply to exhibit at the stand.
At the trade fair, participants present themselves to the trade audience and make contacts in the international games scene. Co-exhibitors at THE LÄND joint stand benefit from discounted participation conditions, a comprehensive service package and joint communication activities.
All information about the Gamescom appearance can be found on the website. Places for co-exhibitors are limited. An application is necessary. This is uncomplicated and possible until April 1, 2024 via an online form.
Gamescom 2022 – MFG Games BW joint booth The Länd | Photo: Tobias Vollmer Fotografie
Since 2013, MFG Baden-Württemberg has been organizing a joint booth in the business area of Gamescom in Cologne (Business Area Hall 4.1, Booth C64). The exhibiting games companies have the opportunity to present their latest developments to the trade visitors and to establish contacts with the international games scene. For the second time, the 2023 event will be held under the motto “THE LÄND – Games made in Baden-Württemberg”.
Among the games companies from Baden-Württemberg represented there are also our HEROES from Pixelcloud!
On August 24, a Baden-Württemberg reception will take place at the THE LÄND booth starting at 13:30 CET.
To make it possible to experience the diversity of game productions from the southwest of Germany, MFG invites all trade visitors to the Publisher Pitch Pitch & Rise: Hangover Edition on August 25 from 10:00 to 12:30 CET at THE LÄND joint booth. At this pitch, selected game developers from Baden-Württemberg will meet publishers eager to make new discoveries. More info
