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GAMESCOM 2025: Apply now for the THE LÄND joint booth!

From August 20 to 22, 2025, the booth “THE LÄND – Games & Gamification Made in Baden-Württemberg” will showcase companies, games, interactive media, and apps at Gamescom 2025 in Cologne. To achieve this, MFG Baden-Württemberg is looking for the best games and interactive VR and XR applications – from entertainment to smart automotive industry and training solutions – made in Baden-Württemberg. The goal is to present the innovative strength of Baden-Württemberg’s gaming industry to an international trade audience at the world’s largest trade fair for computer and video games.

THE LÄND joint booth 2024, Photo: MFG Baden-Württemberg

Companies, developers, and institutions from the games, media, and digital industries – especially those with VR/AR/XR/UX projects – are invited to apply. Spots are limited, and selection will be made by a jury. The THE LÄND booth in the Business Area of Gamescom offers a prime location alongside other international exhibitors. In collaboration with Baden-Württemberg International and the K³ Kultur- und Kreativwirtschaftsbüro Karlsruhe, a diverse program will be provided, including networking opportunities and visits from political representatives.

Application Deadline: March 21, 2025 | Apply now!

Source and further information at the MFG website

Participants and impressions from previous years

THE LÄND Global Game Jam 2025

At the world’s largest event for game development, the Global Game Jam, up to 250 gaming enthusiasts from across Baden-Württemberg will come together at the invitation of  MFG Baden-Württemberg at the end of January 2025. The “THE LÄND Global Game Jam” will take place from January 24 to 26, 2025, at Karlshochschule in Karlsruhe. During this 48-hour development and programming hackathon, game design students will collaborate with game studios, passionate developers will work alongside experienced and professional coders, and disciplines such as sound, design, psychology, and communication will also find their place.

MFG, Image: Ingo Jürgens

After a successful debut in January 2024, the statewide THE LÄND site is once again introducing an exclusive offering: In two side tracks, participants can collaborate with exciting challenge providers to develop game ideas and build prototypes on specific topics. How can classical music, with all its emotions and tonal colors, serve as a foundation for the creative process of game development? This will be explored live in the “Classical Game Jam” hosted by SWR, featuring an ensemble from the SWR Symphony Orchestra. In “Blame the game, not the player!”, game developers will work together with researchers from Karlshochschule to design game rules that reflect an economic system respecting social foundations and planetary boundaries. Preceding kick-off workshops will set the stage for the side tracks. Afterward, participants will join the main THE LÄND Global Game Jam for a collaborative jam session.

The THE LÄND Global Game Jam is coordinated by MFG Baden-Württemberg as part of its Games BW initiative, in partnership with Karlshochschule International University, SWR Südwestrundfunk, game Verband Baden-Württemberg, and K³ – dem Kultur- und Kreativwirtschaftsbüro Karlsruhe. The Game Jam is supported by the Ministry of Science, Research, and the Arts of Baden-Württemberg (Ministerium für Wissenschaft, Forschung und Kunst Baden-Württemberg).

Interested participants can register via this link.

More information

Source: MFG Baden-Württemberg

Impressions from THE LÄND Global Game Jam 2024:

Photos: MFG Baden-Württemberg