Great excitement for our HEROES at Pixelcloud: their VR game GreenGuardiansVR has been nominated in the “Digital Innovation” category of the prestigious Prix Italia. The award honors outstanding productions in the fields of radio, podcast, TV, and digital media, and is organized by the Italian broadcaster RAI.
GreenGuardiansVR was produced by Südwestrundfunk (SWR) and Pixelcloud for ARD. The creative team included Christoph Rasulis (Director), Tim Philipp (Project Manager), Rolf Rothgerber (Developer), and Jonas Kirchner (Producer).
About the game:
Young people under 25 often see the climate crisis as abstract, overwhelming — or both. We want to change that! We reimagine climate journalism through GreenGuardiansVR: a satirical co-op VR game combining action, teamwork, and humor. Instead of feeling helpless, players fight the root causes of global warming with up to four players in a gripping story that playfully teaches facts and media literacy.
A mega-corporation turns you into a robot, forcing you into a seemingly rosy future — while unstoppable climate change looms. Rebels hack the system to warn you: only together can you break the propaganda machine, take on the corporation, and save the planet.
The award show will be presented during the Prix Italia Festival (October 20 to 24, 2025) in Naples. We’re keeping our fingers crossed!
About the Prix Italia: https://www.rai.it/prixitalia/
All Nominations in the Digital Category | All Nominations
