Virtuelle Welten & XR EXPO 2025

Baden-Württemberg is the first federal state in Germany to organize the event “Virtuelle Welten – Chancen im Metaverse erleben” (“Virtual Worlds – Exploring Opportunities in the Metaverse“), consisting of both a congress and a trade fair. The Ministry of Economic Affairs, Labour and Tourism of Baden-Württemberg is joining forces with the Virtual Dimension Center Fellbach (VDC) and partnering with XR EXPO to bring together expertise from pioneering companies in the Metaverse sector – including industry, the creative economy, research, and gaming – along with leading research institutes and developers. The two-day event, taking place on May 8 and 9, 2025, aims to showcase the diverse facets and existing possibilities of the Metaverse through demonstrators, while also offering fresh impulses for future developments.

The events Virtual Worlds and XR EXPO will be jointly organized by the Ministry of Economic Affairs and the VDC on May 8, 2025, and will take place at the Porsche Arena and the Hanns-Martin-Schleyer-Halle in Stuttgart. Admission and exhibitor costs are free of charge. The target audience includes professionals and executives from industry, crafts, and services, startups, students, pupils, employees of state administrations and other federal states, as well as anyone eager not to miss out on the virtual age. The XR EXPO congress on May 9, 2025, will be exclusively organized by the VDC and held at the Maritim Hotel in Stuttgart (ticket costs for this day are 250 euros).

On behalf of the Ministry of Economic Affairs, MFG Baden-Württemberg is organizing the THE CREATIVE LÄND exhibition area (May 8, starting at 13:30 CET in the Porsche Arena), featuring live demos, an open stage, and interactive experience labs. Companies from the fields of games, animation, VFX, and UX will showcase their creative XR applications, offering insights into the opportunities and potential of Metaverse technologies. The program will be hosted by Anna Katharina Brinkschulte, Head of Interactive Media at Filmakademie Baden-Württemberg’s Animationsinstitut (read her guest article “Neue Perspektiven für die Kreativwirtschaft im Metaverse“.)

Additional AMCRS members will also be participating in THE CREATIVE LÄND exhibition area: Pixelcloud will take part in the “Pitch & Connect: Exhibitors ‘Games BW & Interactive Media” session at 14:15 CET. Halbautomaten will join the “Pitch & Connect: Exhibitors ‘Cross Innovation” session at 16:45 CET. Also on May 8, at 15:00 CET, the “Hands-on Workshop: Rapid Prototyping von Virtuellen Erlebnis-Welten mit Hilfe von KI-Tools und VR-Brillen” will take place, led by Prof. Dr. Jürgen Scheible, Professor of Interaction Design at Hochschule der Medien, in the CodeLab room at the Porsche Arena, At 15:30 CET, Maximilian Schmierer from b.ReX will present in the Creative Länd Experience Labs on the topic: “Das digitale Ich im Metaverse – Avatare als neue Kommunikationsform“ in the PixelRoom of the Hanns-Martin-Schleyer-Halle.

See the complete program: https://event.cyberlaend.eu/programm

More information: https://xrexpo.tech/cyberlaend-en

KONTAKT

Maximilian Schmierer Geschäftsführer
Michael Wünsch Leitung Entwicklung

DEINE ANSPRECHPARTNER BEI B.REX

b.ReX GmbH
Reinsburgstr. 96/1
70197 Stuttgart

T +49 (0) 711 993 375-57
kommunikation@b-rex.de
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