Stuttgart Media University conducts practice-oriented, interdisciplinary research that drives media innovation. The research flagship Games explores the technical development, design aspects, and application possibilities of digital games beyond pure entertainment. The flagship is based at the Institute of Games at Stuttgart Media University, which brings together the interdisciplinary expertise of the participating degree programs and faculties.

The research flagship Institute for Applied Artificial Intelligence (IAAI) sees itself as an interface between research and application. Its primary goal is to transfer the potential of AI and machine learning into companies and public institutions.

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FABW‘s Carl Laemmle Institut (CLI) for Research and Media Innovation conducts research and development for media technologies. For years, expertise, tools and networks have been built. In 2026, CLI will move forward with two projects funded by the Ministry of Economic Affairs, Labour and Tourism of Baden-Wuerttemberg. 

In VISTA, a virtual immersive location and architecture platform, CLI partners up with RECOM Film and lohrmann architekten, as well as Wirtschaftsregion Stuttgart (WRS) to develop a platform for the automated production, administration and use of photorealistic digital twins of real locations. Real environments are efficiently transformed into high quality 3D models.

With the living lab “Industrial Metaverse” (IMRL), CLI and partners Fraunhofer IAO/IPA and ARENA2036 join forces to bring XR technologies to SMEs. Companies from all industries can get into contact with the IMRL to check their use of XR applications. Quick checks and exploring projects turn into demonstrators – to achieve use cases of how Metaverses’ potentials can be exploited by the regional economy.